The role of religious leaders on digital piracy attitude and intention

Casidy, Riza, Phau, Ian and Lwin, Michael 2016, The role of religious leaders on digital piracy attitude and intention, Journal of retailing and consumer services, vol. 32, pp. 244-252, doi: 10.1016/j.jretconser.2016.04.006.

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Title The role of religious leaders on digital piracy attitude and intention
Author(s) Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Phau, Ian
Lwin, Michael
Journal name Journal of retailing and consumer services
Volume number 32
Start page 244
End page 252
Total pages 9
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2016-09
ISSN 1873-1384
Keyword(s) digital piracy
marketing
Summary This study examines the role of religious leaders and individual's religiousness in affecting attitude towards digital piracy and behavior intention. The data analysis of 400 usable responses from a religious organisations provided several significant relationships. Attitude towards digital piracy and subjective norms has a negative relationship with digital piracy intention. There are also significant differences between highly religious and less religious respondents in terms of their attitude towards digital piracy, motivation to comply with their religious leaders, and intention to engage in digital piracy behavior.
Language eng
DOI 10.1016/j.jretconser.2016.04.006
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
1505 Marketing
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, Elsevier
Free to Read? No
Free to Read Start Date 2019-10-01
Persistent URL http://hdl.handle.net/10536/DRO/DU:30083949

Document type: Journal Article
Collection: Department of Marketing
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