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Persona - an old public relations problem?

Mackey, Stephen 2016, Persona - an old public relations problem?, Persona studies, vol. 2, no. 1, pp. 84-96, doi: 10.21153/ps2016vol2no1art533.

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Title Persona - an old public relations problem?
Author(s) Mackey, Stephen
Journal name Persona studies
Volume number 2
Issue number 1
Start page 84
End page 96
Total pages 13
Publisher Deakin University
Place of publication Burwood, Vic.
Publication date 2016
ISSN 2205-5258
Keyword(s) public relations
persona
rhetoric
identity
image
Summary This essay uses the neologism citizen public relations to express a view of the phenomena examined by persona studies implying that public relations studies might be regarded as an antecedent discipline to the former. It goes on to suggest potentially intriguing differences and similarities to do with political and epistemological problematics. The central theme is that the term identity is simultaneously the key link and the key contrast between the two disciplines. This is because the term identity is usually deployed at the internal, psychological, subjective level by scholars of persona while it is usually applied to external, material objects and events by the public relations industry and its academia. The essay also makes the point that both areas of study can be unified as different species of the genera rhetoric in the traditional sense of that still older field. This coincidence and dissonance may invoke a debate which can lead to theory development in all three fields. The fields are not comprehensively surveyed – a process which would be lengthy and might bring up many contrasting perspectives. Instead the work of representative leading authors is presented to make a prima facie case.
Language eng
DOI 10.21153/ps2016vol2no1art533
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, The Author
Free to Read? Yes
Use Rights Creative Commons Attribution non-commercial licence
Persistent URL http://hdl.handle.net/10536/DRO/DU:30084195

Document type: Journal Article
Collections: School of Communication and Creative Arts
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.