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The effects of gender, clothing style, and alcohol consumption on the perception of sexual intent

Koukounas, Eric, Dimitriadis, Sarah and Miller, Peter 2016, The effects of gender, clothing style, and alcohol consumption on the perception of sexual intent, Journal of substance use, In press, pp. 1-7, doi: 10.1080/14659891.2016.1179804.

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Title The effects of gender, clothing style, and alcohol consumption on the perception of sexual intent
Author(s) Koukounas, Eric
Dimitriadis, Sarah
Miller, PeterORCID iD for Miller, Peter orcid.org/0000-0002-6896-5437
Journal name Journal of substance use
Season In press
Start page 1
End page 7
Total pages 7
Publisher Taylor and Francis
Place of publication Abingdon, Eng.
Publication date 2016-06-12
ISSN 1465-9891
1475-9942
Summary Background: Alcohol consumption in women is known to be perceived by men as signaling sexual intent. The current study investigated the influence of gender, female clothing style, and female alcohol use on the perception of sexual intent.Method: Eighty-seven men and 72 women viewed a one-minute video of a male–female interaction where clothing style and alcohol use were experimentally manipulated. Participants were then asked to rate the female target on sexual intent.Results: The female actor was rated higher on sexual intent when she was dressed revealingly, and consuming alcohol, compared to when she was wearing conservative clothing and drinking water. Gender differences were not found with respect to the effect of personality characteristics (sociosexual effectiveness, sexually preoccupation, masculine sex role orientation, limited sexual experience and negative sexual attitudes, and low self-esteem and traditional attitudes toward women) on sexual intent.Conclusions: These findings suggest that alcohol may be a social cue used by men to process sexual intent. The implications of the findings are discussed with reference to how women are viewed when consuming alcohol.
Language eng
DOI 10.1080/14659891.2016.1179804
Field of Research 170199 Psychology not elsewhere classified
1701 Psychology
1117 Public Health And Health Services
Socio Economic Objective 920499 Public Health (excl. Specific Population Health) not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, Taylor & Francis Group, LLC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30084482

Document type: Journal Article
Collection: School of Psychology
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Created: Wed, 29 Jun 2016, 10:55:16 EST

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