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Crowdsourcing customer needs for product design using text analytics

Palmer, Stuart 2016, Crowdsourcing customer needs for product design using text analytics, in WCE 2016 : Proceedings of the World Congress on Engineering, International Association of Engineers, Hong Kong, pp. 221-226.

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Title Crowdsourcing customer needs for product design using text analytics
Author(s) Palmer, StuartORCID iD for Palmer, Stuart orcid.org/0000-0002-2517-0597
Conference name World Congress on Engineering (2016 : London, England)
Conference location London, England
Conference dates 29 Jun. - 1 Jul. 2016
Title of proceedings WCE 2016 : Proceedings of the World Congress on Engineering
Editor(s) [Unknown]
Publication date 2016
Conference series World Congress on Engineering
Start page 221
End page 226
Total pages 6
Publisher International Association of Engineers
Place of publication Hong Kong
Keyword(s) crowdsourcing
customer needs
product design
text analytics
customer reviews
Summary In product design and engineering, identifying customer needs is the foundation for designing and producing a successful product. Traditionally, a range of techniques have been employed to elicit customer needs. A relatively new technique for identifying customer needs is ‘crowdsourcing’. An emerging area of research is the crowdsourcing of customer needs from online product review sites. This paper proposes a simple process for crowdsourcing customer needs for product design using text analytics. The analysis/visualization method is presented in detail. The text content of online customer reviews for a popular product is collected and processed using text analytics software. A published case study identifying expressed customer needs for the same generic product, collected via conventional means, is used to successfully validate the findings from the text analytics method.
ISBN 9789881925305
ISSN 2078-0958
2078-0966
Language eng
Field of Research 091503 Engineering Practice
080709 Social and Community Informatics
Socio Economic Objective 970109 Expanding Knowledge in Engineering
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2016, International Association of Engineers
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30084992

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.