'Iconic development' : is there such a thing?

Taylor, Gregoria, Beza, Beau and Jones, David 2016, 'Iconic development' : is there such a thing?, in UHPH 2016 : Icons : The Making, Meaning and Undoing of Urban Icons and Iconic Cities, Australasian Urban History/ Planning History Group and Griffith University, Gold Coast, Qld., pp. 554-567.

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Title 'Iconic development' : is there such a thing?
Author(s) Taylor, Gregoria
Beza, BeauORCID iD for Beza, Beau orcid.org/0000-0002-0639-136X
Jones, DavidORCID iD for Jones, David orcid.org/0000-0003-3990-5520
Conference name Australasian Urban History Planning History. Conference (13th : 2016 : Gold Coast, Queensland)
Conference location Gold Coast, Queensland
Conference dates 31 Jan. - 3 Feb. 2016
Title of proceedings UHPH 2016 : Icons : The Making, Meaning and Undoing of Urban Icons and Iconic Cities
Editor(s) Bosman, Caryl
Dedekorkut-Howes, Ayşin
Publication date 2016
Start page 554
End page 567
Total pages 14
Publisher Australasian Urban History/ Planning History Group and Griffith University
Place of publication Gold Coast, Qld.
Keyword(s) iconic development
landmark site
urban planning
Summary By way of definition, dictionaries such as the Oxford Dictionary note that the word ‘icon’ is a noun meaning ‘a person or thing regarded as a representative symbol or as worthy of veneration’ (p. 654). More recently, the phrase ‘iconic development’ has crept into the town planning vernacular making reference to built or planned works that are intended to be an urban ‘benchmark’. However, in terms of planning practice in the State of Victoria, Australia, the meaning of ‘iconic development’ is unclear amongst property development professionals – one only needs to peruse the local newspaper, The Age on any given week and publications by key bodies such as the Planning Institute of Australia, the Victorian Planning and Environment Law Association, the Urban Development Institute of Australia and the Property Council of Australia on their websites and in professional newsletters, to appreciate the different ways the phrase is used in the property development context. This paper reports on key themes arising from interviews with 52 Victorian property development professionals, who were interviewed to determine their perceptions about what constitutes ‘iconic development’ in Victoria. Arising from the interviews, the study confirms that ‘iconic development’ is the new buzz phrase in property development circles, it is no longer just being used as a sales and marketing tool, but has been appropriated by technical professionals and introduced into different planning documents including certain local clauses in the Victorian Planning Provisions. Different professionals in the development industry, such as architects, planners and lawyers ascribe different meanings to this phrase, thereby presenting confusion in the property development industry. By understanding what these different professionals mean by the phrase ‘iconic development’ a more collaborative understanding of the phrase is arrived at to provide the practitioner and public with a more informed understanding to review realised and/or planned 'iconic development’.
ISBN 9780646956893
Language eng
Field of Research 120599 Urban and Regional Planning not elsewhere classified
Socio Economic Objective 970112 Expanding Knowledge in Built Environment and Design
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2016, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30085161

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