Sensory and Marketing - Partners for life

Liem, Djin G. 2016, Sensory and Marketing - Partners for life, Food New Zealand, vol. 16, no. 2, pp. 24-25.

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Title Sensory and Marketing - Partners for life
Author(s) Liem, Djin G.ORCID iD for Liem, Djin G.
Journal name Food New Zealand
Volume number 16
Issue number 2
Start page 24
End page 25
Total pages 2
Publisher Peppermint Press
Place of publication Auckland, N.Z.
Publication date 2016-04
ISSN 1175-4621
Keyword(s) food industry and trade
consumer satisfaction
food consumption
consumer behavior
Summary Sensory and marketing groups co-exist in many medium to large food companies. The roles of sensory departments vary from an integrated group fully embedded in new product development to those who are mainly involved in quality assurance. The idea that sensory groups should just support, rather than lead new product development by providing their services to marketing and product developers is becoming a highly challenged view. During the meeting delegates including academics, market research agencies as well as company sensory scientists discussed ways to facilitate the marriage between marketing and sensory - a relationship in which both partners are equal will result in great offspring, or products in this case
Language eng
Field of Research 111199 Nutrition and Dietetics not elsewhere classified
Socio Economic Objective 970111 Expanding Knowledge in the Medical and Health Sciences
HERDC Research category C2 Other contribution to refereed journal
Copyright notice ©2016, Food Australia
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Document type: Journal Article
Collections: Faculty of Health
School of Exercise and Nutrition Sciences
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