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"It's just everywhere!" Children and parents discuss the marketing of sports wagering in Australia

Pitt, Hannah, Thomas, Samantha, Bestman, Amy, Stoneham, Melissa and Daube, Mike 2016, "It's just everywhere!" Children and parents discuss the marketing of sports wagering in Australia, Australian and New Zealand journal of public health, vol. 40, no. 5, pp. 480-486, doi: 10.1111/1753-6405.12564.

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Title "It's just everywhere!" Children and parents discuss the marketing of sports wagering in Australia
Author(s) Pitt, Hannah
Thomas, Samantha
Bestman, AmyORCID iD for Bestman, Amy orcid.org/0000-0003-1269-2123
Stoneham, Melissa
Daube, Mike
Journal name Australian and New Zealand journal of public health
Volume number 40
Issue number 5
Start page 480
End page 486
Total pages 7
Publisher Wiley
Place of publication London, Eng.
Publication date 2016-10
ISSN 1753-6405
Keyword(s) children
gambling
marketing
normalisation
sports wagering
Summary OBJECTIVE: To investigate how children and adults recall the content and promotional channels for sports wagering marketing. METHODS: A mixed methods study of 152 parent/child (8-16 years) dyads was conducted at AFL (Australian Football League), NRL (National Rugby League), and soccer sporting sites in New South Wales and Victoria, Australia. Questions related to the frequency of viewing AFL and NRL matches, sports wagering promotions and perceptions of the normalisation of wagering in sport. Descriptive statistics and thematic analysis were used to analyse data. RESULTS: Children recruited from NRL (n=75, 96.2%) and AFL (n=46, 92.0%) sites were significantly more likely to have recalled having ever seen a promotion for sports wagering as compared to children from Soccer sites (n=18, 75.0%) (p<0.05). Children and adults identified seeing sports wagering promotions in similar environments, most commonly on television, and at stadiums. Three-quarters of children (75.0%) and the majority of adults (90.0%) perceived that sports wagering was becoming a normal part of sport. CONCLUSION AND IMPLICATIONS: This research shows that children engaged in particular sports have high awareness of wagering marketing, particularly as seen on television or at sporting matches. Regulation should comprehensively address the placement, quantity and content of wagering marketing aligned with sport to prevent current and/or future gambling harm.
Language eng
DOI 10.1111/1753-6405.12564
Field of Research 1117 Public Health And Health Services
1402 Applied Economics
1605 Policy And Administration
Socio Economic Objective 920499 Public Health (excl. Specific Population Health) not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, Public Health Association of Australia
Persistent URL http://hdl.handle.net/10536/DRO/DU:30085754

Document type: Journal Article
Collections: School of Health and Social Development
Population Health
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Created: Fri, 16 Sep 2016, 15:01:22 EST

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