History of marketing in India

Sreekumar, Hari and Varman, Rohit 2016, History of marketing in India. In Jones, D. G. Brian and Tadajewski, Mark (ed), Routledge companion to marketing history, Taylor & Francis (Routledge), Abingdon, Eng., pp.389-405.

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Title History of marketing in India
Author(s) Sreekumar, Hari
Varman, Rohit
Title of book Routledge companion to marketing history
Editor(s) Jones, D. G. Brian
Tadajewski, Mark
Publication date 2016
Chapter number 21
Start page 389
End page 405
Total pages 17
Publisher Taylor & Francis (Routledge)
Place of Publication Abingdon, Eng.
ISBN 9781134688753
Language eng
Field of Research 200203 Consumption and Everyday Life
Socio Economic Objective 910403 Marketing
HERDC Research category B1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2016, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30086104

Document type: Book Chapter
Collections: Faculty of Business and Law
Department of Marketing
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