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Analyzing media representations of sportswomen- expanding the conceptual boundaries using a postfeminist sensibility

Toffoletti, Kim 2016, Analyzing media representations of sportswomen- expanding the conceptual boundaries using a postfeminist sensibility, Sociology of sport journal, vol. 33, no. 3, pp. 199-207, doi: 10.1123/ssj.2015-0136.

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Title Analyzing media representations of sportswomen- expanding the conceptual boundaries using a postfeminist sensibility
Formatted title Analyzing media representations of sportswomen—expanding the conceptual boundaries using a postfeminist sensibility
Author(s) Toffoletti, Kim
Journal name Sociology of sport journal
Volume number 33
Issue number 3
Start page 199
End page 207
Total pages 9
Publisher Human Kinetics
Place of publication Champaign, Ill.
Publication date 2016-09
ISSN 0741-1235
1543-2785
Keyword(s) Social Sciences
Science & Technology
Life Sciences & Biomedicine
Hospitality, Leisure, Sport & Tourism
Sociology
Sport Sciences
Social Sciences - Other Topics
FEMALE SEXUALITY
WOMENS SPORT
GENDER
COVERAGE
GAME
Summary This article seeks to expand the conceptual boundaries of sport media research by investigating the utility of a postfeminist sensibility for analyzing depictions of women in sport. Rosalind Gill's (2007) notion of a postfeminist sensibility is situated within UK-led feminist critiques of gendered neoliberalism in popular culture and offers a conceptual lens through which sports scholars might interrogate the complex and contradictory media landscape that often simultaneously marginalizes and empowers sportswomen. In highlighting postfeminism as a sensibility, this article makes visible the ways in which depictions of sportswomen as sexy and strong reorients responsibility for the sexualization of female athletes away from media institutions and toward the female athlete themselves. It also explains how a postfeminist sensibility differs from third wave feminism-a related framework popular among sports feminists seeking to respond to ambivalent and complex renderings of contemporary sporting femininity.
Language eng
DOI 10.1123/ssj.2015-0136
Field of Research 160806 Social Theory
169901 Gender Specific Studies
1608 Sociology
Socio Economic Objective 950102 Organised Sports
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, Human Kinetics
Persistent URL http://hdl.handle.net/10536/DRO/DU:30086279

Document type: Journal Article
Collection: School of Humanities and Social Sciences
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