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Accumulation through derealization: How corporate violence remains unchecked

Varman, Rohit and Al-Amoudi, Ismael 2016, Accumulation through derealization: How corporate violence remains unchecked, Human relations, vol. 69, no. 10, pp. 1909-1935, doi: 10.1177/0018726716628970.

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Title Accumulation through derealization: How corporate violence remains unchecked
Author(s) Varman, Rohit
Al-Amoudi, Ismael
Journal name Human relations
Volume number 69
Issue number 10
Start page 1909
End page 1935
Total pages 27
Publisher Sage
Place of publication London, Eng.
Publication date 2016-10-01
ISSN 0018-7267
1741-282X
Keyword(s) butler
dispossession
India
resistance
Third World
violence
Summary This study examines the alleged organization of violence by Coca-Cola through a field study conducted in a village in India. It draws on the works of Judith Butler to show how subaltern groups are derealized and made into ungrievable lives through specific, yet recurrent, practices that keep violence unchecked. Many participants attempt to resist derealization through protest activities that showcase their vulnerability. However, the firm appropriates their claims to vulnerability through a paternalistic discourse that justifies intensified violence and derealization. This research offers insights into accumulation through derealization and on the effects of resistance to it.
Language eng
DOI 10.1177/0018726716628970
Field of Research 150399 Business and Management not elsewhere classified
170199 Psychology not elsewhere classified
160899 Sociology not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, Sage
Persistent URL http://hdl.handle.net/10536/DRO/DU:30086368

Document type: Journal Article
Collection: Department of Management
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