Unsettling India: affect, temporality, transnationality

Varman, Rohit 2016, Unsettling India: affect, temporality, transnationality, Consumption markets and culture, vol. 19, no. 5, pp. 504-507, doi: 10.1080/10253866.2015.1080970.

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Title Unsettling India: affect, temporality, transnationality
Author(s) Varman, Rohit
Journal name Consumption markets and culture
Volume number 19
Issue number 5
Start page 504
End page 507
Total pages 4
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2016
ISSN 1025-3866
Keyword(s) Social Sciences
Business & Economics
Summary In the last 20 years, India has witnessed visible, and often acrimonious, contests between global and local, modernity and tradition, markets and the State. The economic domain has seen a shift from a protected capitalist economy that tried to mix planning with a market-based economy, to a regime increasingly marked by neoliberalism and declining welfare state. This is a period of high economic growth, prosperity for some groups, and an increase in inequality levels in the country. We also witness an ongoing agrarian crisis in rural India, where the majority lives, contributing to more than 200,000 farm suicides in the last two decades. In the political domain, there is a distinct rightward shift with an unprecedented rise of Hindu majoritarianism that has recently culminated in the elevation of Narendra Modi to the post of Prime Minister. On the one hand, the new India is trying to be assertive as it tries to find its place as a global power and is stridently militaristic in its geopolitical interactions. On the other hand, it is trying to integrate into the global capitalist economy to catch up with the richer nations of the world as it strives for greater growth. In the socio-cultural sphere, marketization comes mixed with emphases on Hindu notions of good life and India’s mythical past, as the country witnesses a heady cocktail of religion and neoliberal capitalism that defines its political economy.
Language eng
DOI 10.1080/10253866.2015.1080970
Field of Research 150299 Banking, Finance and Investment not elsewhere classified
150599 Marketing not elsewhere classified
200299 Cultural Studies not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category CN Other journal article
ERA Research output type C Journal article
Copyright notice ©2016, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30086370

Document type: Journal Article
Collection: Department of Management
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