You are not logged in.

Stoking expectations: public relations and the politics of "bogans"

Demetrious, Kristin 2016, Stoking expectations: public relations and the politics of "bogans". In Marshall, P. David, D'Cruz, Glenn, McDonald, Sharyn and Lee, Katja (ed), Contemporary publics : Shifting boundaries in new media, technology and culture, Palgrave Macmillan, London, Eng., pp.181-197, doi: 10.1057/978-1-137-53324-1.

Attached Files
Name Description MIMEType Size Downloads

Title Stoking expectations: public relations and the politics of "bogans"
Author(s) Demetrious, Kristin
Title of book Contemporary publics : Shifting boundaries in new media, technology and culture
Editor(s) Marshall, P. DavidORCID iD for Marshall, P. David orcid.org/0000-0002-0418-4447
D'Cruz, GlennORCID iD for D'Cruz, Glenn orcid.org/0000-0002-6438-1725
McDonald, Sharyn
Lee, Katja
Publication date 2016
Chapter number 12
Total chapters 18
Start page 181
End page 197
Total pages 17
Publisher Palgrave Macmillan
Place of Publication London, Eng.
Keyword(s) public relations
bogans
political discourse
identity PR
Summary This chapter theories the notion of 'identity PR' as a new discursive practices working under the radar within contemporary globalised conditions. Supporters of sustainability who welcome the prospect of a low-carbon 'green' economy sometimes overlook the lived realities for those disadvantaged by the decline of old industrial society. The chapter challenges the idea that the Australian working class term 'bogan' denotes a benign social grouping, this chapter discusses its potential as a 'target public' vulnerable to exploitation by political organisations carrying coded messages about the 'Australian way of life".
ISBN 9781137533234
Language eng
DOI 10.1057/978-1-137-53324-1
Field of Research 200101 Communication Studies
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category B1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2016, The Author
Persistent URL http://hdl.handle.net/10536/DRO/DU:30088342

Document type: Book Chapter
Collection: School of Communication and Creative Arts
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 59 Abstract Views, 1 File Downloads  -  Detailed Statistics
Created: Mon, 31 Oct 2016, 11:26:38 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.