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Social media as an information system : improving the technological agility

Senadheera, Vindaya, Warren, Matthew and Leitch, Shona 2016, Social media as an information system : improving the technological agility, Enterprise information systems, In Press, pp. 1-22, doi: 10.1080/17517575.2016.1245872.

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Title Social media as an information system : improving the technological agility
Author(s) Senadheera, Vindaya
Warren, Matthew
Leitch, Shona
Journal name Enterprise information systems
Season In Press
Start page 1
End page 22
Total pages 22
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2016
ISSN 1751-7583
Keyword(s) Social media
technological agility
business agility
social media strategy
decision-making
online community
Summary There is an increased focus on research involving social media. This research however has failed to catch up with the pace of the technology development and may prove disadvantageous for both practice and theory. The longitudinal study presented in the paper was conducted over a 3-year period involving Australian banks and popular social media technologies. The paper empirically tests the Honeycomb model as a tool that enhances the technological agility of social media. The paper fills a key research gap and provides dynamism to social media strategy formation, continuous improvement of strategy development in support of greater business agility.
Language eng
DOI 10.1080/17517575.2016.1245872
Field of Research 080609 Information Systems Management
0806 Information Systems
1503 Business And Management
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2016, Informa UK
Persistent URL http://hdl.handle.net/10536/DRO/DU:30088412

Document type: Journal Article
Collection: School of Information and Business Analytics
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