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A theoretical model of social media monitoring capability : exploring its components and potential impact on organizational competitiveness

Mayeh, Maral 2015, A theoretical model of social media monitoring capability : exploring its components and potential impact on organizational competitiveness, PhD thesis, Department of Information Systems & Business Analytics, Deakin University.

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Title A theoretical model of social media monitoring capability : exploring its components and potential impact on organizational competitiveness
Author Mayeh, Maral
Institution Deakin University
School Department of Information Systems & Business Analytics
Faculty Faculty of Science, Engineering and Built Environment
Degree type Research doctorate
Degree name PhD
Thesis advisor Scheepers, Rens
Valos Michael
Date submitted 2015-10
Keyword(s) social media monitoring (SMM) capabilities
theoretical model of SMM capability
organizational competitiveness
Summary This study examined an organizational capability that involves extracting external intelligence from social media platforms to inform business decision-making. The thesis offered several contributions by developing a model of social media monitoring capability, its components and potential impact on organizational competitiveness.
Language eng
Field of Research 150301 - Business Information Management (incl. Records, Knowledge and Information Management, and Intelligence) 50%
150503 - Marketing Management (incl. Strategy and Customer Relations) 20%
150302 - Business Information Systems 30%
Socio Economic Objective 899999 - Information and Communication Services not elsewhere classified 80% 910403 - Marketing 20%
Description of original xvii, 249 pages : illustrations, tables
Copyright notice ┬ęThe author. All Rights Reserved.
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30088827

Document type: Thesis
Collections: Higher degree theses (full text)
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Created: Mon, 14 Nov 2016, 14:11:41 EST by Deb Gray

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.