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Association between young Australian's drinking behaviours and their interactions with alcohol brands on Facebook: results of an online survey

Jones, Sandra C., Robinson, Laura, Barrie, Lance, Francis, Kate and Lee, Jeong Kyu 2016, Association between young Australian's drinking behaviours and their interactions with alcohol brands on Facebook: results of an online survey, Alcohol and alcoholism, vol. 51, no. 4, pp. 474-480, doi: 10.1093/alcalc/agv113.

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Title Association between young Australian's drinking behaviours and their interactions with alcohol brands on Facebook: results of an online survey
Author(s) Jones, Sandra C.
Robinson, Laura
Barrie, Lance
Francis, KateORCID iD for Francis, Kate orcid.org/0000-0002-1751-5313
Lee, Jeong Kyu
Journal name Alcohol and alcoholism
Volume number 51
Issue number 4
Start page 474
End page 480
Total pages 7
Publisher Oxford University Press
Place of publication Oxford, Eng.
Publication date 2016-07
ISSN 0735-0414
1464-3502
Keyword(s) ethanol
alcohol drinking
marketing
Summary Aims: To examine the association of alcohol-brand social networking pages and Facebook users' drinking attitudes and behaviours.

Methods: Cross-sectional, self-report data were obtained from a convenience sample of 283 Australian Facebook users aged 16–24 years via an online survey.

Results: More than half of the respondents reported using Facebook for more than an hour daily. While only 20% had actively interacted with an alcohol brand on Facebook, we found a significant association between this active interaction and alcohol consumption, and a strong association between engagement with alcohol brands on Facebook and problematic drinking.

Conclusions: The findings of this study demonstrate the need for further research into the complex interaction between social networking and alcohol consumption, and add support to calls for effective regulation of alcohol marketing on social network platforms.
Language eng
DOI 10.1093/alcalc/agv113
Field of Research 170199 Psychology not elsewhere classified
1117 Public Health And Health Services
1701 Psychology
1109 Neurosciences
Socio Economic Objective 970117 Expanding Knowledge in Psychology and Cognitive Sciences
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2015, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30089258

Document type: Journal Article
Collections: Faculty of Health
School of Psychology
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