Country brand and stakeholder engagement: Case study of Australia unlimited Helmi, Jessica 2016, Country brand and stakeholder engagement: Case study of Australia unlimited, Ph.D. thesis, Department of Marketing, Deakin University. Attached Files Name Description MIMEType Size Downloads helmi-countrybrand-2016A.pdf Connect to thesis application/pdf 3.93MB 3 Title Country brand and stakeholder engagement: Case study of Australia unlimited Author Helmi, Jessica Institution Deakin University School Department of Marketing Faculty Faculty of Business and Law Degree type Research doctorate Degree name Ph.D. Thesis advisor Bridson Kerrie orcid.org/0000-0002-3454-9910 Casidy (Mulyanegara), Riza orcid.org/0000-0002-6836-245X Date submitted 2016-06 Keyword(s) Marketing Tourism Customer relations Advertising Branding Summary The thesis presents a comprehensive conceptual framework of stakeholder brand engagement with a place brand identity. The framework comprises of typology of stakeholder brand engagement in place branding context as well as drivers, inhibitors, manifestations and outcomes of such engagement. Language eng Indigenous content off Field of Research 150503 - Marketing Management (incl. Strategy and Customer Relations) 100% Socio Economic Objective 970115 - Expanding Knowledge in Commerce, Management, Tourism and Services 100% Description of original xi, 249 : tables. Copyright notice ©The Author. All Rights Reserved. Free to Read? Yes Free to Read Start Date 2019-10-20 Persistent URL http://hdl.handle.net/10536/DRO/DU:30089366 Document type: Thesis Collections: Faculty of Business and Law Higher degree theses (Open Access) Open Access Collection Department of Marketing   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Fri, 25 Nov 2016, 09:45:53 EST Mon, 28 Nov 2016, 07:43:34 EST Mon, 12 Dec 2016, 13:10:59 EST Mon, 12 Dec 2016, 13:12:17 EST Mon, 12 Dec 2016, 13:14:04 EST Mon, 09 Jan 2017, 09:54:53 EST Thu, 09 Mar 2017, 09:32:03 EST Tue, 14 Mar 2017, 13:24:28 EST Wed, 26 Jul 2017, 14:37:23 EST Wed, 26 Jul 2017, 14:42:25 EST Fri, 17 Aug 2018, 11:11:48 EST Wed, 31 Mar 2021, 13:59:59 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 255 Abstract Views, 9 File Downloads  -  Detailed Statistics Created: Fri, 25 Nov 2016, 09:45:45 EST by Deb Gray

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.