Country brand and stakeholder engagement: Case study of Australia unlimited Helmi, Jessica 2016, Country brand and stakeholder engagement: Case study of Australia unlimited, PhD. thesis, Department of Marketing, Deakin University. Attached Files Name Description MIMEType Size Downloads Title Country brand and stakeholder engagement: Case study of Australia unlimited Author Helmi, Jessica Institution Deakin University School Department of Marketing Faculty Faculty of Business and Law Degree type Research doctorate Degree name PhD. Thesis advisor Bridson Kerrie Casidy (Mulyanegara), Riza orcid.org/0000-0002-6836-245X Date submitted 2016-06 Keyword(s) Marketing Tourism Customer relations Advertising Branding Summary The thesis presents a comprehensive conceptual framework of stakeholder brand engagement with a place brand identity. The framework comprises of typology of stakeholder brand engagement in place branding context as well as drivers, inhibitors, manifestations and outcomes of such engagement. Language eng Field of Research 150503 - Marketing Management (incl. Strategy and Customer Relations) 100% Socio Economic Objective 970115 - Expanding Knowledge in Commerce, Management, Tourism and Services 100% Description of original xi, 249 : tables. Copyright notice ©The Author. All Rights Reserved. Free to Read? No Free to Read Start Date 2019-10-20 Persistent URL http://hdl.handle.net/10536/DRO/DU:30089366 Document type: Thesis Collection: Higher degree theses (citation only)   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 25 Nov 2016, 09:45:53 EST Mon, 28 Nov 2016, 07:43:34 EST Mon, 12 Dec 2016, 13:10:59 EST Mon, 12 Dec 2016, 13:12:17 EST Mon, 12 Dec 2016, 13:14:04 EST Mon, 09 Jan 2017, 09:54:53 EST Thu, 09 Mar 2017, 09:32:03 EST Tue, 14 Mar 2017, 13:24:28 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 75 Abstract Views, 5 File Downloads  -  Detailed Statistics Created: Fri, 25 Nov 2016, 09:45:45 EST by Deb Gray

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