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Country brand and stakeholder engagement: Case study of Australia unlimited

Helmi, Jessica 2016, Country brand and stakeholder engagement: Case study of Australia unlimited, PhD. thesis, Department of Marketing, Deakin University.

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Title Country brand and stakeholder engagement: Case study of Australia unlimited
Author Helmi, Jessica
Institution Deakin University
School Department of Marketing
Faculty Faculty of Business and Law
Degree type Research doctorate
Degree name PhD.
Thesis advisor Bridson Kerrie
Casidy (Mulyanegara), RizaORCID iD for Casidy (Mulyanegara), Riza orcid.org/0000-0002-6836-245X
Date submitted 2016-06
Keyword(s) Marketing
Tourism
Customer relations
Advertising
Branding
Summary The thesis presents a comprehensive conceptual framework of stakeholder brand engagement with a place brand identity. The framework comprises of typology of stakeholder brand engagement in place branding context as well as drivers, inhibitors, manifestations and outcomes of such engagement.
Language eng
Field of Research 150503 - Marketing Management (incl. Strategy and Customer Relations) 100%
Socio Economic Objective 970115 - Expanding Knowledge in Commerce, Management, Tourism and Services 100%
Description of original xi, 249 : tables.
Restricted until 2019-10-20
Copyright notice ┬ęThe Author. All Rights Reserved.
Free to Read Start Date 2019-10-20
Persistent URL http://hdl.handle.net/10536/DRO/DU:30089366

Document type: Thesis
Collection: Higher degree theses (citation only)
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Created: Fri, 25 Nov 2016, 09:45:45 EST by Deb Gray

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