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Examining the interaction between consumer personality and homepage content.

MANIRUJJAMAN, MD 2016, Examining the interaction between consumer personality and homepage content., PhD. thesis, Deakin Business School, Deakin University.

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Title Examining the interaction between consumer personality and homepage content.
Author MANIRUJJAMAN, MD
Institution Deakin University
School Deakin Business School
Faculty faculty of Business and Law
Degree type Research doctorate
Degree name PhD.
Thesis advisor Polonsky, MichaelORCID iD for Polonsky, Michael orcid.org/0000-0003-2395-1311
Robertson Nichola
Date submitted 2016-06
Keyword(s) Internet shopping
Consumers
Webpages
Marketing
On-line retailers
Summary The experimental study investigated the interactions between homepage content and consumer personality based on an original conception of consumer online processing. The empirical findings enable homepage designers to frame communication messages with appeals to particular consumer personality segments, resulting in better message strategies.
Language eng
Field of Research 150503 - Marketing Management (incl. Strategy and Customer Relations) 100%
Socio Economic Objective 910403 - Marketing 100%
Description of original xvii, 397 pages : illustrations, tables, figures, some coloured, appendices.
Copyright notice ┬ęThe Author. All Rights Reserved
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30089428

Document type: Thesis
Collections: Higher degree theses (full text)
Open Access Collection
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Created: Mon, 28 Nov 2016, 08:27:39 EST by Deb Gray

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.