Nutrition and health claims on healthy and less-healthy packaged food products in New Zealand

Al-Ani, Haya H., Devi, Anandita, Eyles, Helen, Swinburn, Boyd and Vandevijvere, Stefanie 2016, Nutrition and health claims on healthy and less-healthy packaged food products in New Zealand, British journal of nutrition, vol. 116, no. 6, pp. 1087-1094, doi: 10.1017/S0007114516002981.

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Title Nutrition and health claims on healthy and less-healthy packaged food products in New Zealand
Author(s) Al-Ani, Haya H.
Devi, Anandita
Eyles, Helen
Swinburn, Boyd
Vandevijvere, Stefanie
Journal name British journal of nutrition
Volume number 116
Issue number 6
Start page 1087
End page 1094
Total pages 8
Publisher Cambridge University Press
Place of publication Cambridge, Eng.
Publication date 2016-09
ISSN 0007-1145
Keyword(s) nutrition claims
health claims
food supply
New Zealand
Summary Nutrition and health claims are displayed to influence consumers' food choices. This study assessed the extent and nature of nutrition and health claims on the front-of-pack of 'healthy' and 'less-healthy' packaged foods in New Zealand. Foods from eight categories, for which consumption may affect the risk of obesity and diet-related chronic diseases, were selected from the 2014 Nutritrack database. The internationally standardised International Network for Food and Obesity/Non-Communicable Diseases Research, Monitoring and Action Support (INFORMAS) taxonomy was used to classify claims on packages. The Nutrient Profiling Scoring Criterion (NPSC) was used to classify products as 'healthy' or 'less healthy'. In total, 7526 products were included, with 47 % (n 3557) classified as 'healthy'. More than one-third of products displayed at least one nutrition claim and 15 % featured at least one health claim on the front-of-pack. Claims were found on one-third of 'less-healthy' products; 26 % of those products displayed nutrition claims and 7 % featured health claims. About 45 % of 'healthy' products displayed nutrition claims and 23 % featured health claims. Out of 7058 individual claims, the majority (69 %) were found on 'healthy' products. Cereals displayed the greatest proportion of nutrition and health claims (1503 claims on 564 products), of which one-third were displayed on 'less-healthy' cereals. Such claims could be misleading consumers' perceptions of nutritional quality of foods. It needs to be explored how current regulations on nutrition and health claims in New Zealand could be further strengthened (e.g. using the NPSC for nutrition claims, including general health claims as per the INFORMAS taxonomy) to ensure consumers are protected and not misled.
Language eng
DOI 10.1017/S0007114516002981
Field of Research 111799 Public Health and Health Services not elsewhere classified
0702 Animal Production
1111 Nutrition And Dietetics
0908 Food Sciences
Socio Economic Objective 970111 Expanding Knowledge in the Medical and Health Sciences
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, The Authors
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Document type: Journal Article
Collections: Faculty of Health
Population Health
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