The impact of alcohol management practices on sports club membership and revenue

Wolfenden, L., Kingsland, M., Rowland, B., Dodds, P., Sidey, M., Sherker, S. and Wiggers, J. 2016, The impact of alcohol management practices on sports club membership and revenue, Health promotion journal of Australia, vol. 27, no. 2, pp. 159-161, doi: 10.1071/HE15124.

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Title The impact of alcohol management practices on sports club membership and revenue
Author(s) Wolfenden, L.
Kingsland, M.
Rowland, B.ORCID iD for Rowland, B.
Dodds, P.
Sidey, M.
Sherker, S.
Wiggers, J.
Journal name Health promotion journal of Australia
Volume number 27
Issue number 2
Start page 159
End page 161
Total pages 3
Publisher CSIRO Publishing
Place of publication Clayton, Vic.
Publication date 2016
ISSN 1036-1073
Summary Issue addressed The aim of this study was to assess the impact of an alcohol management intervention on community sporting club revenue (total annual income) and membership (number of club players, teams and spectators).

Methods The study employed a cluster randomised controlled trial design that allocated clubs either an alcohol accreditation intervention or a control condition. Club representatives completed a scripted telephone survey at baseline and again ∼3 years following. Demographic information about clubs was collected along with information about club income.

Results Number of players and senior teams were not significantly different between treatment groups following the intervention. The intervention group, however, showed a significantly higher mean number of spectators. Estimates of annual club income between groups at follow-up showed no significant difference in revenue.

This study found no evidence to suggest that efforts to reduce alcohol-related harm in community sporting clubs will compromise club revenue and membership. So what? These findings suggest that implementation of an intervention to improve alcohol management of sporting clubs may not have the unintended consequence of harming club viability.
Language eng
DOI 10.1071/HE15124
Field of Research 111799 Public Health and Health Services not elsewhere classified
1117 Public Health And Health Services
Socio Economic Objective 920414 Substance Abuse
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, Australian Health Promotion Association
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Document type: Journal Article
Collections: Faculty of Health
School of Psychology
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