IMPACT OF IM PROGRAMS ON FLE'S PERCEPTION OF IMO AND PERFORMANCE OUTCOMES

Ferdous, AS and Polonsky, Michael 2016, IMPACT OF IM PROGRAMS ON FLE'S PERCEPTION OF IMO AND PERFORMANCE OUTCOMES, in LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING, SPRINGER INT PUBLISHING AG, Cham, Switzerland, pp. 580-580.

Attached Files
Name Description MIMEType Size Downloads

Title IMPACT OF IM PROGRAMS ON FLE'S PERCEPTION OF IMO AND PERFORMANCE OUTCOMES
Author(s) Ferdous, AS
Polonsky, MichaelORCID iD for Polonsky, Michael orcid.org/0000-0003-2395-1311
Conference name 16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing
Conference location Melbourne, AUSTRALIA
Conference dates 2013/07/17 - 2013/07/20
Title of proceedings LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING
Editor(s) Campbell, C
Ma, JJ
Publication date 2016
Series Developments in Marketing Science
Start page 580
End page 580
Total pages 1
Publisher SPRINGER INT PUBLISHING AG
Place of publication Cham, Switzerland
Keyword(s) Social Sciences
Business
Business & Economics
ISBN 978-3-319-24182-1
ISSN 2363-6173
Language eng
HERDC Research category E3.1 Extract of paper
Persistent URL http://hdl.handle.net/10536/DRO/DU:30089814

Document type: Conference Paper
Collection: Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 5 Abstract Views, 0 File Downloads  -  Detailed Statistics
Created: Wed, 30 Nov 2016, 14:56:55 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.