New media development and strategies for sport mega-events : the Olympic Games and the Football World Cup

Karg, Adam and Lock, Daniel 2017, New media development and strategies for sport mega-events : the Olympic Games and the Football World Cup. In Frawley, Stephen (ed), Managing mega-sport events, Routledge, London, Eng., pp.121-138.

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Title New media development and strategies for sport mega-events : the Olympic Games and the Football World Cup
Author(s) Karg, AdamORCID iD for Karg, Adam orcid.org/0000-0001-5264-0163
Lock, Daniel
Title of book Managing mega-sport events
Editor(s) Frawley, Stephen
Publication date 2017
Chapter number 9
Total chapters 12
Start page 121
End page 138
Total pages 18
Publisher Routledge
Place of Publication London, Eng.
Keyword(s) Sports administration
Sport marketing
New Media
ISBN 9781138796768
113879676X
Language eng
Field of Research 150404 Sport and Leisure Management
150502 Marketing Communications
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category B1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2017, Routledge
Persistent URL http://hdl.handle.net/10536/DRO/DU:30090324

Document type: Book Chapter
Collection: Department of Management
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