Using new media to engage consumers at the Football World Cup

Karg, Adam and Lock, Daniel 2014, Using new media to engage consumers at the Football World Cup. In Frawley, Stephen and Adair, Daryl (ed), Managing the Football World Cup, Palgrave Macmillan, London, Eng., pp.25-47.

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Title Using new media to engage consumers at the Football World Cup
Author(s) Karg, AdamORCID iD for Karg, Adam
Lock, Daniel
Title of book Managing the Football World Cup
Editor(s) Frawley, Stephen
Adair, Daryl
Publication date 2014
Chapter number 3
Total chapters 10
Start page 25
End page 47
Total pages 23
Publisher Palgrave Macmillan
Place of Publication London, Eng.
Keyword(s) Business & Economics
Sport Marketing
New Media
Summary Managing the Football World Cup explores areas often overlooked by project management and business studies researchers.
ISBN 9781137373663
Language eng
Field of Research 150404 Sport and Leisure Management
150502 Marketing Communications
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2014, The Authors
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