Typography and the branding of culture: a systemic functional analysis of typography’s performance in branding cultural festivals in Australia Meyrick, Tonya 2016, Typography and the branding of culture: a systemic functional analysis of typography’s performance in branding cultural festivals in Australia, Fusion, no. 10, pp. 249-266. Attached Files Name Description MIMEType Size Downloads meyrick-typographyandthe-2016.pdf Published version application/pdf 917.34KB 216 Title Typography and the branding of culture: a systemic functional analysis of typography’s performance in branding cultural festivals in Australia Author(s) Meyrick, Tonya orcid.org/0000-0002-8765-073X Journal name Fusion Issue number 10 Start page 249 End page 266 Total pages 18 Publisher Charles Sturt University Place of publication Sydney, N.S.W. Publication date 2016-12-19 ISSN 2201-7208 Keyword(s) Typography Branding Culture Design Research Method Place Branding Summary This paper offers a social semiotic analysis of logotypes used to brand cultural festivals in 21st century Australia. A contemporary method is explored that suits the significant role typography performs within this context and offers a contribution to design research and the festival scape that not only engages with the artefacts of design but with the conceptualization of designed meaning in visual culture. Branding is a vital part of the festival space and relies on typography to establish the symbolic values and representations of urban freedoms; rich histories, cultured places, playfulness and stimulation that seek to subvert our daily existence while performing the task of engaging local, national, and international visitors and participants. However, professional practices demonstrated in the design, media and arts industries have far outpaced the extent to which this phenomenon has been written about in the academic or public realm. This paper addresses this shortfall and offers the foundation for a systemic functional method in the decoding of typography in visual culture Language eng Field of Research 120301 Design History and Theory Socio Economic Objective 950205 Visual Communication HERDC Research category C1 Refereed article in a scholarly journal ERA Research output type C Journal article Copyright notice ©2016, Tonya Meyrick Free to Read? Yes Use Rights Persistent URL http://hdl.handle.net/10536/DRO/DU:30090467 Document type: Journal Article Collections: Faculty of Arts and Education School of Communication and Creative Arts Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Tue, 10 Jan 2017, 08:25:33 EST Wed, 11 Jan 2017, 04:00:17 EST Fri, 13 Jan 2017, 05:05:32 EST Mon, 16 Jan 2017, 09:44:51 EST Mon, 16 Jan 2017, 09:51:50 EST Fri, 07 Sep 2018, 12:17:24 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 442 Abstract Views, 216 File Downloads  -  Detailed Statistics Created: Tue, 10 Jan 2017, 08:25:33 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.