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Reality bites: managing identity ambiguity in an advertising agency

Round, Heather and Styhre, Alexander 2016, Reality bites: managing identity ambiguity in an advertising agency, Creativity and innovation management, vol. In Press, pp. 1-15, doi: 10.1111/caim.12203.

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Title Reality bites: managing identity ambiguity in an advertising agency
Author(s) Round, Heather
Styhre, Alexander
Journal name Creativity and innovation management
Volume number In Press
Start page 1
End page 15
Total pages 15
Publisher Wiley-Blackwell Publishing
Place of publication Chichester, Eng.
Publication date 2016-12-16
ISSN 0963-1690
1467-8691
Keyword(s) Creativity
Identity
Management
Creative industries
Summary Creative industries provide a challenging environment for management, especially given the ambiguities inherent in these environments and the need to balance creative work with mundane, yet supportive practices of organizations. Within these environments there are a large number of individuals with high identity needs such as the creatives, and management must thus balance the needs of these creatives with those of other organizational actors, including those responsible for allegedly ‘non-creative” processes. This paper examines an Australian advertising agency and demonstrates how individuals and groups within the organization handle ambiguities and tensions inherent to their work. The case study show how management provide structures and support in order to allow for heedful interactions between two oppositional dimensions of the environment. Therefore managerial action and instituted processes serve to strike a balance between the creative and non-creative work and to guide individuals and groups towards meaningful outcomes.
Language eng
DOI 10.1111/caim.12203
Field of Research 150311 Organisational Behaviour
1503 Business And Management
Socio Economic Objective 910402 Management
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, John Wiley & Sons
Persistent URL http://hdl.handle.net/10536/DRO/DU:30090470

Document type: Journal Article
Collection: Department of Management
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