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The semiconscious choice of food as a potential obesogenity marker

Pinero De Plaza, Maria Alejandra 2016, The semiconscious choice of food as a potential obesogenity marker, PhD thesis, Department of Marketing, Deakin University.

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Title The semiconscious choice of food as a potential obesogenity marker
Author Pinero De Plaza, Maria Alejandra
Institution Deakin University
School Department of Marketing
Faculty Faculty of Business and Law
Degree type Research doctorate
Degree name PhD
Thesis advisor Taghian, MehdiORCID iD for Taghian, Mehdi orcid.org/0000-0001-6163-6107
Date submitted 2016-05
Keyword(s) unhealthy habituation hooks (UHHs)
obesity
marketing
food choices
Summary The semiconscious choice of unhealthy foods is investigated to provide a transferable branding-like method to quantify obesogenity in terms of consumers’ propensities to habituation. Some triggers of unhealthy food consumption and all the food choices associated to such cues were found as statistically independent from consumers’ motivations, particularly for two-thirds of consumers.
Language eng
Field of Research 111712 Health Promotion
Socio Economic Objective 920401 Behaviour and Health
Description of original xviii, 467 pages : illustrations, tables, graphs, some coloured
Free to Read? Yes
Use Rights Creative Commons Attribution Non-Commercial Share Alike licence
Persistent URL http://hdl.handle.net/10536/DRO/DU:30090810

Document type: Thesis
Collections: Higher degree theses (full text)
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Created: Wed, 25 Jan 2017, 09:37:37 EST by Kate Percival

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.