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Investigating the role of religiosity as a deterrent against digital piracy

Casidy, Riza, Lwin, Michael and Phau, Ian 2017, Investigating the role of religiosity as a deterrent against digital piracy, Marketing intelligence and planning, vol. 35, no. 1, pp. 62-80, doi: 10.1108/MIP-11-2015-0221.

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Title Investigating the role of religiosity as a deterrent against digital piracy
Author(s) Casidy, RizaORCID iD for Casidy, Riza
Lwin, Michael
Phau, Ian
Journal name Marketing intelligence and planning
Volume number 35
Issue number 1
Start page 62
End page 80
Total pages 19
Publisher Emerald Publishing Limited
Place of publication Bingley, Eng.
Publication date 2017
ISSN 0263-4503
Keyword(s) ethics
developing markets
digital piracy
Summary Purpose: The purpose of this paper is to examine the role of religiosity as a deterrent to habitual digital piracy behaviour. Specifically, it will examine the extent to which “religious teaching” affects consumer attitudes towards digital piracy and their habitual digital piracy behaviour in a developing market.

Design/ methodology/ approach: In total, 400 usable samples were collected from large religious organisations in Indonesia using convenience sampling. The latent moderation structural equation technique was used to test the research hypotheses.

Findings: The results indicated that: facilitating conditions are a significant driver of digital piracy habit; attitude towards piracy is a significant deterrent of digital piracy and moderates the relationship between facilitating conditions and habitual digital piracy; and religious teaching is a significant deterrent of digital piracy habit, mediated by attitude towards piracy.

Originality /value:
This study investigates the influence of Christian religious teaching as a deterrent to digital piracy behaviour. Further, it investigates the mediating and moderating role of attitude in a digital piracy context. The study findings would provide insights for policy makers to deter digital piracy behaviour through the use of religious appeals.
Language eng
DOI 10.1108/MIP-11-2015-0221
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
1505 Marketing
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2017, Emerald Publishing Limited
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Document type: Journal Article
Collection: Department of Marketing
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Created: Thu, 02 Feb 2017, 10:51:22 EST

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