Investigating the role of religiosity as a deterrent against digital piracy

Casidy, Riza, Lwin, Michael and Phau, Ian 2017, Investigating the role of religiosity as a deterrent against digital piracy, Marketing intelligence and planning, vol. 35, no. 1, pp. 62-80, doi: 10.1108/MIP-11-2015-0221.

Attached Files
Name Description MIMEType Size Downloads

Title Investigating the role of religiosity as a deterrent against digital piracy
Author(s) Casidy, RizaORCID iD for Casidy, Riza
Lwin, Michael
Phau, Ian
Journal name Marketing intelligence and planning
Volume number 35
Issue number 1
Start page 62
End page 80
Total pages 19
Publisher Emerald Publishing Limited
Place of publication Bingley, Eng.
Publication date 2017
ISSN 0263-4503
Keyword(s) ethics
developing markets
digital piracy
Summary Purpose: The purpose of this paper is to examine the role of religiosity as a deterrent to habitual digital piracy behaviour. Specifically, it will examine the extent to which “religious teaching” affects consumer attitudes towards digital piracy and their habitual digital piracy behaviour in a developing market.

Design/ methodology/ approach: In total, 400 usable samples were collected from large religious organisations in Indonesia using convenience sampling. The latent moderation structural equation technique was used to test the research hypotheses.

Findings: The results indicated that: facilitating conditions are a significant driver of digital piracy habit; attitude towards piracy is a significant deterrent of digital piracy and moderates the relationship between facilitating conditions and habitual digital piracy; and religious teaching is a significant deterrent of digital piracy habit, mediated by attitude towards piracy.

Originality /value:
This study investigates the influence of Christian religious teaching as a deterrent to digital piracy behaviour. Further, it investigates the mediating and moderating role of attitude in a digital piracy context. The study findings would provide insights for policy makers to deter digital piracy behaviour through the use of religious appeals.
Language eng
DOI 10.1108/MIP-11-2015-0221
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
1505 Marketing
Socio Economic Objective 910403 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2017, Emerald Publishing Limited
Persistent URL

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
Connect to link resolver
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 9 times in TR Web of Science
Scopus Citation Count Cited 8 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 269 Abstract Views, 1 File Downloads  -  Detailed Statistics
Created: Thu, 02 Feb 2017, 10:51:22 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact