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Consumer perception, attitudes, liking and preferences for olive oil

Cicerale, Sara, Liem, Gie and Keast, Russell S.J. 2016, Consumer perception, attitudes, liking and preferences for olive oilProducts from olive tree, InTech, Rijeka, Croatia, pp.157-171, doi: 10.5772/64554.

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Title Consumer perception, attitudes, liking and preferences for olive oil
Author(s) Cicerale, SaraORCID iD for Cicerale, Sara
Liem, Gie
Keast, Russell S.J.ORCID iD for Keast, Russell S.J.
Title of book Products from olive tree
Publication date 2016
Chapter number 9
Total chapters 17
Start page 157
End page 171
Total pages 15
Publisher InTech
Place of Publication Rijeka, Croatia
Summary The consumption of healthful olive oil (OO) has grown considerably over the past 20 years, particularly in areas outside of Europe. To meet this demand, worldwide production of OO has doubled over this time period. Greece, Italy and Spain remain the major producers of this commodity; however, significant growth in production has also occurred in countries such as Australia and the US. OO consumption is closely associated with the traditional Mediterranean diet. It is likely that the potential health benefits of using OO as a primary dietary fat have been a driver of increased intake, but undoubtedly other factors will be involved. An understanding of the factors that influence consumers’ perceptions, attitudes, liking and preferences for OO will be of benefit to the OO sector. Olive growers, OO manufacturers, packaging specialists and marketers, etc. can utilize these insights to aid in the development and delivery of OO products in line with consumer needs and wants, and help drive further growth in this sector particularly with regard to new and emerging markets. The following chapter details information on the intrinsic and extrinsic factors that have demonstrated an influence on consumer perception, attitudes, liking and preferences for OO.
ISBN 9789535127246
Language eng
DOI 10.5772/64554
Field of Research 111199 Nutrition and Dietetics not elsewhere classified
Socio Economic Objective 929999 Health not elsewhere classified
HERDC Research category B1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2016, The Authors
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Document type: Book Chapter
Collections: School of Life and Environmental Sciences
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