You are not logged in.

Measurement of preferences with self-explicated approaches: a classification and merge of trade-off- and non-trade-off-based evaluation types

Schlereth, Christian, Eckert, Christine, Schaaf, René and Skiera, Bernd 2014, Measurement of preferences with self-explicated approaches: a classification and merge of trade-off- and non-trade-off-based evaluation types, European journal of operational research, vol. 238, no. 1, pp. 185-198, doi: 10.1016/j.ejor.2014.03.010.

Attached Files
Name Description MIMEType Size Downloads

Title Measurement of preferences with self-explicated approaches: a classification and merge of trade-off- and non-trade-off-based evaluation types
Author(s) Schlereth, Christian
Eckert, Christine
Schaaf, René
Skiera, Bernd
Journal name European journal of operational research
Volume number 238
Issue number 1
Start page 185
End page 198
Total pages 14
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2014-10-01
ISSN 0377-2217
1872-6860
Keyword(s) preference measurement
self-explicated approaches
marketing research
Language eng
DOI 10.1016/j.ejor.2014.03.010
Field of Research 150504 Marketing Measurement
MD Multidisciplinary
Socio Economic Objective 910403 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30091172

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 3 times in TR Web of Science
Scopus Citation Count Cited 4 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 8 Abstract Views, 1 File Downloads  -  Detailed Statistics
Created: Fri, 07 Apr 2017, 11:45:16 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.