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Optimal product-sampling strategies in social networks: how many and whom to target?

Schlereth, Christian, Barrot, Christian, Skiera, Bernd and Takac, Carsten 2013, Optimal product-sampling strategies in social networks: how many and whom to target?, International journal of electronic commerce, vol. 18, no. 1, Fall 2013, pp. 45-72, doi: 10.2753/JEC1086-4415180102.

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Title Optimal product-sampling strategies in social networks: how many and whom to target?
Author(s) Schlereth, Christian
Barrot, Christian
Skiera, Bernd
Takac, Carsten
Journal name International journal of electronic commerce
Volume number 18
Issue number 1
Season Fall 2013
Start page 45
End page 72
Total pages 28
Publisher Taylor & Francis
Place of publication New York, N.Y.
Publication date 2013
ISSN 1086-4415
1557-9301
Keyword(s) agent-based models
product diffusion
product marketing
product sampling
sampling strategies
social networks
Language eng
DOI 10.2753/JEC1086-4415180102
Field of Research 150504 Marketing Measurement
0806 Information Systems
1503 Business And Management
1505 Marketing
Socio Economic Objective 910403 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2013, M.E. Sharpe, Inc.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30091175

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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