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Practice prize paper —PROSAD: a bidding decision support system for profit optimizing search engine advertising

Skiera, Bernd and Abou Nabout, Nadia 2013, Practice prize paper —PROSAD: a bidding decision support system for profit optimizing search engine advertising, Marketing science, vol. 32, no. 2, pp. 213-220, doi: 10.1287/mksc.1120.0735.

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Title Practice prize paper —PROSAD: a bidding decision support system for profit optimizing search engine advertising
Author(s) Skiera, Bernd
Abou Nabout, Nadia
Journal name Marketing science
Volume number 32
Issue number 2
Start page 213
End page 220
Total pages 8
Publisher Institute for Operations Research and the Management Sciences
Place of publication Catonsville, Md.
Publication date 2013-03
ISSN 0732-2399
1526-548X
Keyword(s) decision support system
optimized bidding
search engine advertising
online advertising
Language eng
DOI 10.1287/mksc.1120.0735
Field of Research 150501 Consumer-Oriented Product Or Service Development
1505 Marketing
Socio Economic Objective 910403 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2013, INFORMS
Persistent URL http://hdl.handle.net/10536/DRO/DU:30091176

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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Citation counts: TR Web of Science Citation Count  Cited 10 times in TR Web of Science
Scopus Citation Count Cited 11 times in Scopus
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Created: Fri, 07 Apr 2017, 11:45:25 EST

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