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An analysis of the importance of the long tail in search engine marketing

Skiera, Bernd, Eckert, Jochen and Hinz, Oliver 2010, An analysis of the importance of the long tail in search engine marketing, Electronic commerce research and applications, vol. 9, no. 6, pp. 488-494, doi: 10.1016/j.elerap.2010.05.001.

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Title An analysis of the importance of the long tail in search engine marketing
Author(s) Skiera, Bernd
Eckert, Jochen
Hinz, Oliver
Journal name Electronic commerce research and applications
Volume number 9
Issue number 6
Start page 488
End page 494
Total pages 7
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2010-11
ISSN 1567-4223
1873-7846
Keyword(s) long tail
search engine marketing
online marketing
Language eng
DOI 10.1016/j.elerap.2010.05.001
Field of Research 150599 Marketing not elsewhere classified
0806 Information Systems
1402 Applied Economics
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2010, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30091191

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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Citation counts: TR Web of Science Citation Count  Cited 9 times in TR Web of Science
Scopus Citation Count Cited 15 times in Scopus
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Created: Thu, 11 May 2017, 13:54:49 EST

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