Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?

Skiera, Bernd, Hinz, O and Spann, M 2015, Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?, Schmalenbach Business Review, vol. 67, no. 1, pp. 54-72, doi: 10.1007/BF03396923.

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Title Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?
Author(s) Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Hinz, O
Spann, M
Journal name Schmalenbach Business Review
Volume number 67
Issue number 1
Start page 54
End page 72
Total pages 19
Publisher Springer
Place of publication Cham, Switzerland
Publication date 2015-01
ISSN 1439-2917
2194-072X
Keyword(s) Academic Performance
Facebook
Social Media
Social Network Analysis
Language eng
DOI 10.1007/BF03396923
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970113 Expanding Knowledge in Education
Persistent URL http://hdl.handle.net/10536/DRO/DU:30091429

Document type: Journal Article
Collection: Department of Marketing
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