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Do Referral Programs Increase Profits

Schmitt, P, Skiera, Bernd and Bulte, CVD 2013, Do Referral Programs Increase Profits, GfK Marketing Intelligence Review, vol. 5, no. 1, pp. 8-11, doi: 10.2478/gfkmir-2014-0020.

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Title Do Referral Programs Increase Profits
Author(s) Schmitt, P
Skiera, BerndORCID iD for Skiera, Bernd
Bulte, CVD
Journal name GfK Marketing Intelligence Review
Volume number 5
Issue number 1
Start page 8
End page 11
Total pages 4
Publisher De Gruyter Open
Publication date 2013-05
ISSN 1865-5866
Language eng
DOI 10.2478/gfkmir-2014-0020
Field of Research 150502 Marketing Communications
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category CN.1 Other journal article
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Document type: Journal Article
Collection: Department of Marketing
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