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Middle-class household food providers' views and experiences of food marketing in Vietnam

Pham, Quynh TH and Worsley, Anthony 2016, Middle-class household food providers' views and experiences of food marketing in Vietnam, Asia Pacific journal of clinical nutrition, vol. 25, no. 4, pp. 863-870, doi: 10.6133/apjcn.092015.45.

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Title Middle-class household food providers' views and experiences of food marketing in Vietnam
Author(s) Pham, Quynh TH
Worsley, Anthony
Journal name Asia Pacific journal of clinical nutrition
Volume number 25
Issue number 4
Start page 863
End page 870
Total pages 9
Publisher HEC Press
Place of publication Wellington, Vic.
Publication date 2016-12
ISSN 0964-7058
Keyword(s) adult
advertising as topic
child
child nutritional physiological phenomena
child, preschool
diet
female
food
government
health education
health promotion
humans
male
marketing
nutrition policy
overweight
pediatric obesity
Vietnam
Science & Technology
Life Sciences & Biomedicine
Nutrition & Dietetics
food marketing
household food providers
nutrition transition
food advertising communication
Summary BACKGROUND AND OBJECTIVES: Food marketing has been identified as a target for intervention in the prevention of childhood overweight and obesity within countries and globally, and promotion of healthy diets has been classified as a key strategy to reduce the burden of non-communicable diseases and health inequalities. The present study aims to investigate how Vietnamese middle-class household food providers are impacted by food advertising communications, their views of food marketing and the ways they think the government can control food marketing to assist people to consume healthier diets.

METHODS AND STUDY DESIGN: 810 household food providers participated in the online survey. Frequency counts were calculated using IBM SPSS version 21. RESULTS: Many respondents had been exposed to food marketing; 82.8% had seen food advertising in magazines at least once a month, 65.1% had received free food samples in public places, 68.0% had received food advertising information via email. Many household food providers appeared to support food marketing; 73.3% approved of nutrition education in schools or on television being provided by soft drink or fast food companies, 63.7% supported the marketing of infant formula milk. There were mixed views about what actions the government could implement to control food marketing; 88.2% supported clearer food content on food labels, 84.1% believed that children should learn how to purchase and cook foods at school.

CONCLUSIONS: A substantial majority of Vietnamese middle-class household food providers appeared unaware of the adverse effects of food marketing. Education and policy leadership in food and nutrition are urgently required.
Language eng
DOI 10.6133/apjcn.092015.45
Field of Research 111199 Nutrition and Dietetics not elsewhere classified
1111 Nutrition And Dietetics
Socio Economic Objective 920411 Nutrition
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, Asia Pacific Journal of Clinical Nutrition
Persistent URL http://hdl.handle.net/10536/DRO/DU:30091467

Document type: Journal Article
Collection: School of Exercise and Nutrition Sciences
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