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Decision making in virtual worlds: an experimental test of altruism, fairness and presence

Spann, Martin, Hinz, Oliver, Hann, Il-Horn and Skiera, Bernd 2010, Decision making in virtual worlds: an experimental test of altruism, fairness and presence, in ECIS 2010 : Proceedings of the 18th European Conference on Information Systems, Association for Information Systems, [Pretoria, South Africa], pp. 1-12.

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Title Decision making in virtual worlds: an experimental test of altruism, fairness and presence
Author(s) Spann, Martin
Hinz, Oliver
Hann, Il-Horn
Skiera, Bernd
Conference name European Conference on Information Systems (18th : 2010 : Pretoria, South Africa)
Conference location Pretoria, South Africa
Conference dates 2010/06/07 - 2010/06/09
Title of proceedings ECIS 2010 : Proceedings of the 18th European Conference on Information Systems
Editor(s) Alexander, P.M.
Turpin, M.
Deventer, J.P.V.
Publication date 2010
Series European Conference on Information Systems
Start page 1
End page 12
Total pages 12
Publisher Association for Information Systems
Place of publication [Pretoria, South Africa]
Summary Virtual worlds are gaining in popularity and are proposed as a test laboratory for the real world. In these virtual worlds users act via their avatars and make decisions for them. In this paper, we analyze the decision making in virtual worlds in an experiment conducted in a virtual world, as well as in the real world over the internet, for the same set of subjects. For this purpose, we develop hypotheses for decision making in the context of a classic economic experiment (the Dictator Game). We find similar decisions in the virtual and the real world with respect to sharing. Altruism has a significant influence in the real world setting but not in the virtual world; fairness is insignificant in both settings. We identify the feeling of presence in one’s avatar and potential satiation effects as factors that influence decisions regarding the allocation of resources in the virtual world.
ISBN 9780620471725
Language eng
Field of Research 080609 Information Systems Management
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category E3.1 Extract of paper
Copyright notice ©2010, AIS
Persistent URL http://hdl.handle.net/10536/DRO/DU:30091496

Document type: Conference Paper
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