You are not logged in.
Openly accessible

My customers are better than yours! On reporting customer equity

Wiesel, Thorsten, Skiera, Bernd and Villanueva, Julian 2010, My customers are better than yours! On reporting customer equity, GfK marketing intelligence review, vol. 2, no. 1, pp. 43-53, doi: 10.2478/gfkmir-2014-0070.

Attached Files
Name Description MIMEType Size Downloads
skiera-mycustomersare-2010.pdf Published version application/pdf 5.34MB 6

Title My customers are better than yours! On reporting customer equity
Author(s) Wiesel, Thorsten
Skiera, Bernd
Villanueva, Julian
Journal name GfK marketing intelligence review
Volume number 2
Issue number 1
Start page 43
End page 53
Total pages 11
Publisher De Gruyter Open
Place of publication Warsaw, Pol.
Publication date 2010-05
ISSN 0021-3985
1865-5866
Keyword(s) customer management
customer equity
customer equity statement
customer equity flow statement
Summary Managers and investors need information about the performance and future prospects of a firm. If information is relevant in steering a business, it is also relevant for its investors’ investment decisions. Recent initiatives demand information that supplements and complements a firm’s financial statements to bridge the gap between financial statement capabilities and financial reporting objectives. Firms that aim to increase the value of their customer base should manage their business by future-oriented customer metrics. They should also report this information externally because it aligns customer management with corporate goals and investors’ perspectives. The authors propose a means to report customer equity that enables monitoring firms’ performance with respect to their customer assets. Furthermore, they develop a specific model for Netflix and apply it to quarterly reports that cover more than six years.
Language eng
DOI 10.2478/gfkmir-2014-0070
Field of Research 1505 Marketing
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014, The Authors
Free to Read? Yes
Use Rights Creative Commons Attribution Non-Commercial No-Derivatives licence
Persistent URL http://hdl.handle.net/10536/DRO/DU:30091499

Document type: Journal Article
Collections: Open Access Collection
Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 28 Abstract Views, 7 File Downloads  -  Detailed Statistics
Created: Fri, 24 Feb 2017, 13:27:26 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.