Seeding strategies for viral marketing: an empirical comparison

Hinz, Oliver, Skiera, Bernd, Barrot, Christian and Becker, Jan U. 2011, Seeding strategies for viral marketing: an empirical comparison, Journal of marketing, vol. 75, no. 6, pp. 55-71, doi: 10.1509/jm.10.0088.

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Title Seeding strategies for viral marketing: an empirical comparison
Author(s) Hinz, Oliver
Skiera, BerndORCID iD for Skiera, Bernd
Barrot, Christian
Becker, Jan U.
Journal name Journal of marketing
Volume number 75
Issue number 6
Start page 55
End page 71
Total pages 17
Publisher American Marketing Association
Place of publication Chicago, Ill.
Publication date 2011-11
ISSN 0022-2429
Keyword(s) viral marketing
seeding strategy
word of mouth
social contagion
Language eng
DOI 10.1509/jm.10.0088
Field of Research 150599 Marketing not elsewhere classified
1505 Marketing
1506 Tourism
Socio Economic Objective 970115 Expanding Knowledge in Commerce
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2011, American Marketing Association
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Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
2018 ERA Submission
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