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Shanzhai media culture: failed intervention to the disingenuous neoliberal logic of Chinese media

Xu, Jian 2017, Shanzhai media culture: failed intervention to the disingenuous neoliberal logic of Chinese media, Journal of contemporary China, vol. 26, no. 104, pp. 249-262, doi: 10.1080/10670564.2016.1223106.

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Title Shanzhai media culture: failed intervention to the disingenuous neoliberal logic of Chinese media
Author(s) Xu, JianORCID iD for Xu, Jian orcid.org/0000-0003-2798-0996
Journal name Journal of contemporary China
Volume number 26
Issue number 104
Start page 249
End page 262
Total pages 14
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2017
ISSN 1067-0564
1469-9400
Summary This article studies shanzhai media culture, a specific type of shanzhai culture that copycats the most-watched shows of China Central Television (CCTV) with a sense of satire and play. The article discusses why CCTV has become a popular target of shanzhai, how CCTV’s brand shows are shanzhai-ed and what are the political implications of shanzhaing these established programs. By presenting Lao Meng’s Shanzhai Spring Festival Gala as a case study, the author argues that shanzhai media culture is a creative, participatory and Internet-facilitated grassroots media production, which attempted to resist and intervene in the power–money hegemony of CCTV underpinned by the disingenuous neoliberal logic of Chinese media. However, this culture failed to do so and has been co-opted and reshaped by the powerful logic it attempted to challenge.
Language eng
DOI 10.1080/10670564.2016.1223106
Field of Research 2001 Communication and Media Studies
MD Multidisciplinary
Socio Economic Objective 0 Not Applicable
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2016, Informa UK
Persistent URL http://hdl.handle.net/10536/DRO/DU:30091598

Document type: Journal Article
Collections: Faculty of Arts and Education
School of Communication and Creative Arts
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