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Entrepreneurial intention and outcome expectancy: evidence from South Korea and China

Jiang, Zhou and Wang, Zhongmin 2014, Entrepreneurial intention and outcome expectancy: evidence from South Korea and China, Contemporary management research, vol. 10, no. 3, pp. 251-270, doi: 10.7903/cmr.12012.

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Title Entrepreneurial intention and outcome expectancy: evidence from South Korea and China
Author(s) Jiang, Zhou
Wang, Zhongmin
Journal name Contemporary management research
Volume number 10
Issue number 3
Start page 251
End page 270
Total pages 20
Publisher Academy of Taiwan Information Systems Research
Place of publication New Taipei City, Taiwan
Publication date 2014-09
ISSN 1813-5498
1813-5498
Keyword(s) Entrepreneurial Intention
Desired Entrepreneurial Outcomes
Cultural Difference
Gender Difference
Summary Focusing on the East Asian context, this study examines (1) cultural and gender differences in entrepreneurial intention, (2) the mediating effects of culture and gender on the relationships between entrepreneurial intention and expectancies of positive entrepreneurial outcomes, and (3) the results of entrepreneurial intention of females. The findings reveal that while Chinese students have a greater entrepreneurial intention than South Korean students, the relationships between entrepreneurial intention and outcome expectancies are stronger in South Korean than in Chinese students. In terms of gender, males have a greater entrepreneurial intention than females. The relationships between entrepreneurial intention and outcome expectancies are stronger in male than in female students. Social status and selfrealization are the entrepreneurial outcomes that females value most.
Language eng
DOI 10.7903/cmr.12012
Field of Research 1503 Business And Management
Socio Economic Objective 0 Not Applicable
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014, Contemporary management research
Persistent URL http://hdl.handle.net/10536/DRO/DU:30091681

Document type: Journal Article
Collections: Open Access Checking
Department of Management
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