You are not logged in.

Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty

Love, Edwin, Staton, Mark and Rotman, Jeff D. 2016, Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty, Marketing letters, vol. 27, no. 4, pp. 661-674, doi: 10.1007/s11002-015-9371-0.

Attached Files
Name Description MIMEType Size Downloads

Title Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty
Author(s) Love, Edwin
Staton, Mark
Rotman, Jeff D.
Journal name Marketing letters
Volume number 27
Issue number 4
Start page 661
End page 674
Total pages 14
Publisher Springer
Place of publication New York, N.Y.
Publication date 2016-12
ISSN 0923-0645
1573-059X
Keyword(s) consumer decision-making
customer loyalty
brand attachment
brand attitude
standards of judgment
deontology
utilitarianism
Summary Ethicists refer to people who make judgments based on normative principles as deontologists. Their ethical standards are such that loyalty is an important characteristic to them—which could make them appealing consumers for marketers to target. In a series of three studies, we illustrate the following: whether deontological standards of judgment positively impact their consumer loyalty, if normative advertising campaigns are more effective for deontologists than for utilitarians, and whether the loyalty proneness of deontologists is a function of selective processing. While standards of judgment have been addressed in the literature to measure practices of marketers, our research is the first that speaks to the impact that standards of judgment can have on consumer decision-making.
Language eng
DOI 10.1007/s11002-015-9371-0
Field of Research 1505 Marketing
Socio Economic Objective 0 Not Applicable
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2015, Springer Science + Business Media New York
Persistent URL http://hdl.handle.net/10536/DRO/DU:30091713

Document type: Journal Article
Collection: Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 7 Abstract Views, 1 File Downloads  -  Detailed Statistics
Created: Mon, 06 Mar 2017, 14:03:32 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.