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Healthy eating: a beneficial role for perceived norm conflict?

Plows, Stefanie Elaine, Smith, Francine, Smith, Joanne R., Chapman, Cassandra M., La Macchia, Stephen T. and Louis, Winnifred R. 2016, Healthy eating: a beneficial role for perceived norm conflict?, Journal of applied social psychology, pp. 1-10, doi: 10.1111/jasp.12430.

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Title Healthy eating: a beneficial role for perceived norm conflict?
Author(s) Plows, Stefanie Elaine
Smith, Francine
Smith, Joanne R.
Chapman, Cassandra M.
La Macchia, Stephen T.ORCID iD for La Macchia, Stephen T.
Louis, Winnifred R.
Journal name Journal of applied social psychology
Start page 1
End page 10
Total pages 10
Publisher Wiley-Blackwell
Place of publication Chichester, Eng.
Publication date 2016-11-30
ISSN 0021-9029
Summary Normative influence on dietary decision making was assessed as a function of the referent informational influence model within an extended theory of planned behavior framework. In a longitudinal design, university students (N 5 141) completed measures of attitudes, perceived behavioral control, subjective norms, referent group norms, and intentions toward healthy eating,with healthy eating behavior reported 2 weeks later (n 5 82). A distinction was made between injunctive and descriptive norms, in line with norm focus theory. The extended theory of planned behavior and referent informational influence models were partially supported. An interaction between group injunctive and descriptive norms emerged such that misaligned group norms were associated with healthier eating behavior than aligned group norms (both supportive and unsupportive). Theoretical and applied implications are discussed.
Notes In Press
Language eng
DOI 10.1111/jasp.12430
Field of Research 1701 Psychology
1702 Cognitive Science
1505 Marketing
Socio Economic Objective 0 Not Applicable
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2017, Wiley Periodicals
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Document type: Journal Article
Collection: Department of Marketing
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