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Predicting Facebook users' online privacy protection: risk, trust, norm focus theory, and the theory of planned behavior

Saeri, Alexander K., Ogilvie, Claudette, La Macchia, Stephen T., Smith, Joanne R. and Louis, Winnifred R. 2014, Predicting Facebook users' online privacy protection: risk, trust, norm focus theory, and the theory of planned behavior, Journal of social psychology, vol. 154, no. 4, pp. 352-369, doi: 10.1080/00224545.2014.914881.

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Title Predicting Facebook users' online privacy protection: risk, trust, norm focus theory, and the theory of planned behavior
Author(s) Saeri, Alexander K.
Ogilvie, Claudette
La Macchia, Stephen T.
Smith, Joanne R.
Louis, Winnifred R.
Journal name Journal of social psychology
Volume number 154
Issue number 4
Start page 352
End page 369
Total pages 18
Publisher Psychology Press
Place of publication Philadelphia, Pa.
Publication date 2014-07
ISSN 0022-4545
1940-1183
Keyword(s) adolescent
adult
computer security
female
humans
male
psychological theory
Queensland
risk-taking
social conformity
social media
social perception
social values
students
trust
young adult
Facebook
online privacy
theory of planned behavior
Summary The present research adopts an extended theory of the planned behavior model that included descriptive norms, risk, and trust to investigate online privacy protection in Facebook users. Facebook users (N = 119) completed a questionnaire assessing their attitude, subjective injunctive norm, subjective descriptive norm, perceived behavioral control, implicit perceived risk, trust of other Facebook users, and intentions toward protecting their privacy online. Behavior was measured indirectly 2 weeks after the study. The data show partial support for the theory of planned behavior and strong support for the independence of subjective injunctive and descriptive norms. Risk also uniquely predicted intentions over and above the theory of planned behavior, but there were no unique effects of trust on intentions, nor of risk or trust on behavior. Implications are discussed.
Language eng
DOI 10.1080/00224545.2014.914881
Field of Research 1701 Psychology
1702 Cognitive Science
1608 Sociology
Socio Economic Objective 0 Not Applicable
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014, Taylor & Frances Group
Persistent URL http://hdl.handle.net/10536/DRO/DU:30091725

Document type: Journal Article
Collection: Department of Marketing
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