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Testing the direct, indirect, and interactive roles of referent group injunctive and descriptive norms for sun protection in relation to the theory of planned behavior

Bodimeade, Harriet, Anderson, Ellen, La Macchia, Stephen T., Smith, Joanne R., Terry, Deborah J. and Louis, Winnifred R. 2014, Testing the direct, indirect, and interactive roles of referent group injunctive and descriptive norms for sun protection in relation to the theory of planned behavior, Journal of applied social psychology, vol. 44, no. 11, pp. 739-750, doi: 10.1111/jasp.12264.

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Title Testing the direct, indirect, and interactive roles of referent group injunctive and descriptive norms for sun protection in relation to the theory of planned behavior
Author(s) Bodimeade, Harriet
Anderson, Ellen
La Macchia, Stephen T.
Smith, Joanne R.
Terry, Deborah J.
Louis, Winnifred R.
Journal name Journal of applied social psychology
Volume number 44
Issue number 11
Start page 739
End page 750
Total pages 12
Publisher Wiley-Blackwell
Place of publication Hoboken, N.J.
Publication date 2014-11
ISSN 0021-9029
1559-1816
Summary The theory of planned behavior was used to predict participants' (n=219) sun protection intentions and (longitudinally) self-reported behavior from attitudes, perceptions of control, and subjective norms. Norm focus theory was incorporated by distinguishing injunctive and descriptive norms. In turn, subjective descriptive and injunctive norms were examined in relation to the norms of a salient referent group: university students. Referent group norms were found to be associated with subjective norms, and to influence intentions indirectly. A marginal interaction of referent group descriptive and injunctive norms was also observed on behavior. Results highlight the importance of examining indirect effects in order to capture the effect of group-level processes when multiple sources and levels of normative influence are examined.
Language eng
DOI 10.1111/jasp.12264
Field of Research 1701 Psychology
1702 Cognitive Science
1505 Marketing
Socio Economic Objective 0 Not Applicable
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014, Wiley Periodicals
Persistent URL http://hdl.handle.net/10536/DRO/DU:30091727

Document type: Journal Article
Collection: Department of Marketing
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