The displaced fan: the importance of new media and community identification for maintaining team identity with your hometown team

Collins, Dorothy R., Heere, Bob, Shapiro, Stephen, Ridinger, Lynn and Wear, Henry 2016, The displaced fan: the importance of new media and community identification for maintaining team identity with your hometown team, European sport management quarterly, vol. 16, no. 5, pp. 655-674, doi: 10.1080/16184742.2016.1200643.

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Title The displaced fan: the importance of new media and community identification for maintaining team identity with your hometown team
Author(s) Collins, Dorothy R.
Heere, Bob
Shapiro, Stephen
Ridinger, Lynn
Wear, HenryORCID iD for Wear, Henry
Journal name European sport management quarterly
Volume number 16
Issue number 5
Start page 655
End page 674
Total pages 20
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2016-10
ISSN 1618-4742
Keyword(s) Social identity theory
nonlocal sport fans
team identification
hometown community identification
new media
Summary Research question: Individuals who move away from theirhometowns often remain fans of their hometown teams. In thisstudy, we examine the impact of new media, differences betweenhometown and current community identification, and the impactof proximity to a National Football League (NFL) market on theteam identification of displaced fans.
Research methods: To study these questions, an online survey wasconducted. The sample included adult Americans (n = 347) whoidentify as fans of their hometown NFL teams and currently livemore than 100 miles away from their hometowns. Structuralequation modeling, analysis of variance, and analysis ofcovariance were used to examine the data.
Results/findings: Through use of a structural model, wedemonstrated that social media, Internet streaming, andhometown identification affected hometown team identification.In addition, mean comparisons demonstrated that fans withhigher levels of identification with their hometown communitiesthan their current residences also displayed higher levels ofhometown team identification than fans more highly identifiedwith their current residences. Whether an individual moves toanother primary NFL market after leaving the hometown was notfound to have a statistically significant impact on identificationwith the hometown team.
Implications: Engagement is critical to continued identificationamongst sport fans. In this paper, we offer justification for bothreaching out to non-local fans and keeping them engaged, andinsight into possible avenues for fostering engagement. This maypartially explain why professional teams in areas with rapidinfluxes of residents from other cities struggle to build a highlyidentified fan base.
Language eng
DOI 10.1080/16184742.2016.1200643
Field of Research 1504 Commercial Services
Socio Economic Objective 0 Not Applicable
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2016, European Association for Sport Management
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Document type: Journal Article
Collections: Faculty of Business and Law
Department of Management
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