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The impact of personalised incentives on the profitability of customer retention campaigns

Tamaddoni, Ali, Stakhovych, Stanislav and Ewing, Michael 2017, The impact of personalised incentives on the profitability of customer retention campaigns, Journal of marketing management, vol. 33, no. 5-6, pp. 327-347, doi: 10.1080/0267257X.2017.1295094.

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Title The impact of personalised incentives on the profitability of customer retention campaigns
Author(s) Tamaddoni, AliORCID iD for Tamaddoni, Ali orcid.org/0000-0002-5943-3172
Stakhovych, Stanislav
Ewing, MichaelORCID iD for Ewing, Michael orcid.org/0000-0002-2260-2761
Journal name Journal of marketing management
Volume number 33
Issue number 5-6
Start page 327
End page 347
Total pages 21
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2017
ISSN 0267-257X
1472-1376
Keyword(s) customer churn management
customer retention
incentive redemption
data mining
profitability frameworks
Language eng
DOI 10.1080/0267257X.2017.1295094
Field of Research 1505 Marketing
1504 Commercial Services
1503 Business And Management
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2017, Westburn Publishers
Persistent URL http://hdl.handle.net/10536/DRO/DU:30091994

Document type: Journal Article
Collection: Department of Information Systems and Business Analytics
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