Evaluating relative value of customers via data envelopment analysis

Noorizadeh, Abdollah, Mahdiloo, Mahdi and Saen, Reza Farzipoor 2013, Evaluating relative value of customers via data envelopment analysis, Journal of business and industrial marketing, vol. 28, no. 7, pp. 577-588, doi: 10.1108/JBIM-11-2010-0144.

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Title Evaluating relative value of customers via data envelopment analysis
Author(s) Noorizadeh, Abdollah
Mahdiloo, MahdiORCID iD for Mahdiloo, Mahdi orcid.org/0000-0002-7144-5299
Saen, Reza Farzipoor
Journal name Journal of business and industrial marketing
Volume number 28
Issue number 7
Start page 577
End page 588
Total pages 12
Publisher Emerald Group Publishing
Place of publication Bingley, Eng.
Publication date 2013
ISSN 0885-8624
Keyword(s) customers
value analysis
customer information
customer ranking
data envelopment analysis
ratio values
Language eng
DOI 10.1108/JBIM-11-2010-0144
Field of Research 1505 Marketing
1503 Business And Management
Socio Economic Objective 0 Not Applicable
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2013, Emerald Group Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30092359

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