You are not logged in.

Direct mailing decisions based on the worst and best practice cross-efficiency evaluations

Mahdiloo, Mahdi, Noorizadeh, Abdollah and Saen, Reza Farzipoor 2013, Direct mailing decisions based on the worst and best practice cross-efficiency evaluations, International journal of business information systems, vol. 14, no. 2, pp. 182-201, doi: 10.1504/IJBIS.2013.056138.


Title Direct mailing decisions based on the worst and best practice cross-efficiency evaluations
Author(s) Mahdiloo, Mahdi
Noorizadeh, Abdollah
Saen, Reza Farzipoor
Journal name International journal of business information systems
Volume number 14
Issue number 2
Start page 182
End page 201
Total pages 20
Publisher Inderscience Publishers
Place of publication Olney, Eng.
Publication date 2013
ISSN 1746-0972
1746-0980
Keyword(s) direct mailing
data envelopment analysis
DEA
worst practice frontier
WPF
best practice frontier
BPF
cross-efficiency evaluation
marketing mailing lists
customer prioritisation
customer value
Language eng
DOI 10.1504/IJBIS.2013.056138
Field of Research 0806 Information Systems
Socio Economic Objective 0 Not Applicable
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2013, Inderscience Enterprises
Persistent URL http://hdl.handle.net/10536/DRO/DU:30092428

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 2 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 5 Abstract Views  -  Detailed Statistics
Created: Wed, 29 Mar 2017, 11:03:00 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.