Drivers of brand community: examining the impact of brand associations on team identity

Wear, Henry, Heere, B, Collins, D, Hills, S and Walker, M 2016, Drivers of brand community: examining the impact of brand associations on team identity, in SMA XIV : Proceedings of the 2016 Sport Marketing Association Conference 2016, Sport Marketing Association,.

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Title Drivers of brand community: examining the impact of brand associations on team identity
Author(s) Wear, HenryORCID iD for Wear, Henry orcid.org/0000-0002-2318-4143
Heere, B
Collins, D
Hills, S
Walker, M
Conference name Sport Marketing Association. Conference (2016 : Indianapolis, Ind.)
Conference location Indianapolis, Ind.
Conference dates 2016/11/01 - 2016/11/04
Title of proceedings SMA XIV : Proceedings of the 2016 Sport Marketing Association Conference 2016
Publication date 2016
Publisher Sport Marketing Association
HERDC Research category EN.1 Other conference paper
Persistent URL http://hdl.handle.net/10536/DRO/DU:30093426

Document type: Conference Paper
Collection: Department of Management
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