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Social media: a tool for open innovation

Mount, Matthew and Martinez, Marian Garcia 2014, Social media: a tool for open innovation, California management review, vol. 56, no. 4, Summer 2014, pp. 123-143, doi: 10.1525/cmr.2014.56.4.124.

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Title Social media: a tool for open innovation
Author(s) Mount, MatthewORCID iD for Mount, Matthew orcid.org/0000-0002-6470-7502
Martinez, Marian Garcia
Journal name California management review
Volume number 56
Issue number 4
Season Summer 2014
Start page 123
End page 143
Total pages 21
Publisher Sage Publications
Place of publication Thousand Oaks, Calif.
Publication date 2014
ISSN 0008-1256
Language eng
DOI 10.1525/cmr.2014.56.4.124
Field of Research 1503 Business And Management
1505 Marketing
Socio Economic Objective 0 Not Applicable
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014, California Management Review
Persistent URL http://hdl.handle.net/10536/DRO/DU:30093930

Document type: Journal Article
Collection: Department of Management
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