Rejuvenating a brand through social media

Mount, Matthew and Martinez, Marian Garcia 2014, Rejuvenating a brand through social media, MIT Sloan Management Review, vol. 55, no. 4, Summer, pp. 13-17.

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Title Rejuvenating a brand through social media
Author(s) Mount, MatthewORCID iD for Mount, Matthew orcid.org/0000-0002-6470-7502
Martinez, Marian Garcia
Journal name MIT Sloan Management Review
Volume number 55
Issue number 4
Season Summer
Start page 13
End page 17
Total pages 5
Publisher Massachusetts Institute of Technology
Place of publication Cambridge, Mass.
Publication date 2014-06-17
ISSN 1532-9194
Language eng
Field of Research 1503 Business And Management
1505 Marketing
Socio Economic Objective 0 Not Applicable
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014, Massachusetts Institute of Technology
Persistent URL http://hdl.handle.net/10536/DRO/DU:30093933

Document type: Journal Article
Collection: Department of Management
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